Marketing Strategy: Target Marketing Strategy

"If the company has selected its target market and positioning carefully, then its marketing mix strategy, including price, will be fairly straightforward. Some companies position their products on price and then tailor other marketing mix decisions to the prices they want to charge". page 304 Marketing: An Introduction Armstrong/Kotler.

 "Standardized global marketing,     

An international marketing strategy for using basically the same marketing strategy and mix in all the company’s international markets". page 495 Marketing: An Introduction Armstrong/Kotler.