Final Project: Situation Or SWOT Analysis

You have to create a SWAT analysis which means: "An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).on page 55 Marketing: An Introduction Armstrong and Kotler. My SWOT analysis will show my Strength which is the value that a customer will get in my snack, my weakness:  which would be what I can do to improve the product and what I need to work, my opportunities would be what can I add to my product, and my threat would be a product that is targeting the same demographic than myself and doing a better job at delivering value and quality than myself. My strength I can capitalize on. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. page 55 Marketing: An Introduction Armstrong /Kotler. When you know you have strengths it is good to make sure that you are ready to take on the market without fear and hitting it head on and that is what I plan to do with my product. I will shows my strengths by presenting value and quality for my customer base.