Final Project: Business Mission Statement

The mission statement reflects what the companies intent is. It also helps to guide the company in pursuing what it has set out to do. If a company has no mission statement it doesn't have a way to know where the company s going and how its future will turn out. For instance, Wal-Mart mission statement is "Save money. Live better", and with statement alone that attracts customers' all over the world to shop there and they actually carry this out by trying their best to have the cheapest products on the market and that is why they are so successful.
" A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."  page 39 Marketing: An Introduction, Armstrong and Kotler.

Also one important thing that I have found is that "Guided by the company’s mission statement and objectives, management now must plan its creating a business portfolio: —the collection of businesses and products that make up the company. page 43 Marketing: An Introduction, Armstrong and Kotler. So the business portfolio is one thing that will make or break a business. With the business portfolio you have to show your work to convince investors to believe in your business. the mission statement and business portfolio go hand in hand to create a successful business.