Final Project: Objectives

When I create my management team I will make sure that they understand my objectives. It is important that there is clarity when you are trying to reach a goal, "Top management sets the company’s mission, objectives, broad strategies, and policies. Marketing managers make decisions within the strategies and plans made by top management." page 67 Marketing: An introduction, Armstrong & Kotler.
My objective with Sophistique' is to deliver a product that has value. I want my customers to love the way it taste and recommend it to others and the best way to do that is to create objectives and goals, implementing my idea form my packaging to the distribution and how it is looked at by consumers is very important.
There are many types of research including marketing research.  "A marketing research project might have one of three types of objectives." page 107 Marketing: An introduction, Armstrong & Kotler. The research objective is very important to have. The one I will use for my product is "Descriptive research :  Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers." page 107 Marketing: An introduction, Armstrong & Kotler.  With research you can identify how to combat problems with your product and what consumers really think about it and the best thing I will do is implent it into my business because the consumers voice matters to me