Implementation Evaluation Control

When you have implementation evaluation control it means several things. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue."
page 56 Marketing: An Introduction Armstrong/Kotler. An with tis concept you can determine if you are doing everything you can to get to your target audience.


Another great element/concept is: "Marketing control :   

The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." page 58 Marketing: An Introduction, Armstrong and Kotler. If you can control the market that you are trying to target you will be able to dominate it. You have to make sure that your product is in your consumers hands by advertising to the specific market you are trying to reach in order to control the market. Wal-Mart is a great example of implementation evaluation control.