Marketing Mix: Distribution

There is a lot to distribution and you have to make sure you think smart about it when distributing your product. When you try to distribute a product you have to look for the most effect way to do so. You may have ti create business relationships with other companies in order to get the product out where you need to go. It is very important to make sure you are also making a relationship with distributing companies that may help you to decrease cost.  "Many critics charge that the American marketing system causes prices to be higher than they would be under more “sensible” systems. Such high prices are hard to swallow, especially when the economy takes a downturn. Critics point to three factors—high costs of distribution, high advertising and promotion costs, and excessive markups".  page 513 Marketing: An Introduction Armstrong and Kotler.

"Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets". page 69 Marketing: An Introduction Armstrong and Kotler.