Final Project: Situation Or SWOT Analysis

You have to create a SWAT analysis which means: "An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).on page 55 Marketing: An Introduction Armstrong and Kotler. My SWOT analysis will show my Strength which is the value that a customer will get in my snack, my weakness:  which would be what I can do to improve the product and what I need to work, my opportunities would be what can I add to my product, and my threat would be a product that is targeting the same demographic than myself and doing a better job at delivering value and quality than myself. My strength I can capitalize on. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. page 55 Marketing: An Introduction Armstrong /Kotler. When you know you have strengths it is good to make sure that you are ready to take on the market without fear and hitting it head on and that is what I plan to do with my product. I will shows my strengths by presenting value and quality for my customer base.

Final Project: Objectives

When I create my management team I will make sure that they understand my objectives. It is important that there is clarity when you are trying to reach a goal, "Top management sets the company’s mission, objectives, broad strategies, and policies. Marketing managers make decisions within the strategies and plans made by top management." page 67 Marketing: An introduction, Armstrong & Kotler.
My objective with Sophistique' is to deliver a product that has value. I want my customers to love the way it taste and recommend it to others and the best way to do that is to create objectives and goals, implementing my idea form my packaging to the distribution and how it is looked at by consumers is very important.
There are many types of research including marketing research.  "A marketing research project might have one of three types of objectives." page 107 Marketing: An introduction, Armstrong & Kotler. The research objective is very important to have. The one I will use for my product is "Descriptive research :  Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers." page 107 Marketing: An introduction, Armstrong & Kotler.  With research you can identify how to combat problems with your product and what consumers really think about it and the best thing I will do is implent it into my business because the consumers voice matters to me

Final Project: Business Mission Statement

The mission statement reflects what the companies intent is. It also helps to guide the company in pursuing what it has set out to do. If a company has no mission statement it doesn't have a way to know where the company s going and how its future will turn out. For instance, Wal-Mart mission statement is "Save money. Live better", and with statement alone that attracts customers' all over the world to shop there and they actually carry this out by trying their best to have the cheapest products on the market and that is why they are so successful.
" A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."  page 39 Marketing: An Introduction, Armstrong and Kotler.

Also one important thing that I have found is that "Guided by the company’s mission statement and objectives, management now must plan its creating a business portfolio: —the collection of businesses and products that make up the company. page 43 Marketing: An Introduction, Armstrong and Kotler. So the business portfolio is one thing that will make or break a business. With the business portfolio you have to show your work to convince investors to believe in your business. the mission statement and business portfolio go hand in hand to create a successful business.

Week 7 EOC: The Pitch

I have a very great snack that is called  Sophistiqué. It consists of a pretzel with a cheese dip that will have your taste buds in a frenzy. You can eat this at the bar with a glass of wine or at the bar or having a party with important guests in your home. Sophitique' is produced by Phileas Fogg foods. The snack is for adults who want to unwind. Every adult in America deserves to relax, drink, and enjoy life after a day of hard work.
 Not many people have traveled to Ethiopia and experienced the good things that Ethiopia has to offer. The pretzels' taste derives from a dish named kit Fu in Ethiopia that is served not only among family but also friends and business partners. It is something that takes your breath away.

When you are in the bar or lounge enjoying yourself, this would be the snack to get. It comes with a story that will allow you to make conversation and meet new people that you wouldn't have known before. The story that backs the product is a story of a lifetime. It is a romance that can never be forgotten and that is one element that makes this product so interesting.

Week 6: EOC: Me Times 3

My sixty inch TV is something that describes me because I love to have nice things. I love to shop and watch TV in my leisure time among other things. I work hard for what I have. I came from nothing when I moved to Las Vegas. I only had a two suitcases, a pillow, two pairs of shoes and a comforter. For months I struggled and this is one thing that shows that I overcame the obstacles that tried to conquer me in the beginning.

This is a picture of my diary cover. I chose to put this on my blog because I love to write about everything I have been through and the day I have had. I love to write because it is very therapeutic for me. I also like writing a diary because I can go back and read  about situations that have happened to me and how far I have come from the time I wrote about it. It also helps me to come up with better ways to handle things and how much I have grown as a person.

I have a picture of a set of pots and pans I have purchased because I love to cook. Cooking is one of my favorite things to do. I just recently took an interest in making  different kinds of food from scratch. Cooking also saves money in the end. Eating out can be so expensive and I want to cook also so if one day I decide to start a family I will be able to cook for them. Cooking is an art. I believe you have to be in tune with specific dish you are making. I  also feel you have to like it in order to make the dish come out the best, it helps to bring out my creative side.  have a picture of my set of pots and pans because I love to cook. Cooking is one of my favorite things to do. I just recently took an interest in making different food. Cooking also saves money on the end. Eating out can be so expensive and I want to cook also so if one day I decide to make a family I will be able to cook.

Week 5 EOC: Social Networks and Job Hunting

       

Social Networking is one of the efficient ways to stay in contact with friends and family. Not only do people rely on social networking to stay connected with the ones they love but also with retailers. In the past you would look for a job by driving around to different business establishments picking up paper applications and turning them in. Things have changed a lot over the last ten years. You can't apply for a job anymore unless you have the Internet and a computer. Social networking has opened a new avenue on finding jobs such as Facebook. A lot of businesses advertise jobs on Facebook because they know a lot of people use Facebook to stay connected and will see the add. They target people that they think fit into the job description the best.

       But according to The wall street Journal LinkedIn is beating out Facebook hires has accumulated up to a whopping 1% , figure that. I believe it is because Facebook is associated with fun and LinkedIn is associated with business. You can gain more business contacts than social friends on LinkedIn. LinkedIn CEO Jeff Weiner isn't worried. The feedback he has been getting states" our customers prefer to keep their business life and family life separate." I believe that is how things should be mixing business with pleasure isn't always good. "Facebook's use as a job-recruitment tool remains small, but its appeal may be growing," says the wall street journal. It may be growing but I don't think it will get as big as linked in I believe what CEO Jeff Weiner says. To me, comparing Facebook to LinkedIn is like comparing apples and bananas, they may both be fruit but they  are still different in a lot of ways.

       Companies such as JetBlue not only look for employees through social networking, they look for brand ambassadors too. A brand ambassador is someone who gets free products and discounts in exchange for promoting a company's products and/or services. “Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles.” So not only being a brand promoters is beneficial to the person promoting it can possibly lead to a job in the future, you never know. My have things changed, everything is surrounded by social networking and companies are now honing in on this aspect because the internet and web sites such as linked and Facebook aren't going anywhere any time soon.

Week 4 EOC: Differences between Business to Business and Consumer Marketing

General Electric is a very remarkable company. They know who to do business with consumers and other businesses. They really know the meaning on marketing. Consumers don't contribute as much s you think they would, "consumer products contribute less than one-third of the company’s total $183 billion in annual sales?" as quoted in marketing: an introduction on page 158. GE knows how to market their products effectively by offering a range of appliances to entertainment. GE not only does good business it does clean business. They have over 40% less emissions than its competitors which equates removing 48 million cars from the road each year.  That is phenomenal, no wonder they were able to strike a deal with CSX Transportation on locomotives in 2010. GE has learned the value of business marketing and consumer marketing. The consumers love GE because they offer products that consumers want coupled with the experience of being in business for over 130 years.

GE has struck deals with Kazakhstan National Railway which was very lucrative bringing in more than $650 million in revenue which is the "largest order ever delivered in North America". They aren't the best looking locomotives but they are the most efficient. GE has capitalized on the market with different business by showcasing their products in a way that makes them want to invest in their company. GE is a prime example of value. Value is one of the most important aspects of business along with performance. Their products prove to be one of the best in the market.