Week 5 EOC: Social Networks and Job Hunting

       

Social Networking is one of the efficient ways to stay in contact with friends and family. Not only do people rely on social networking to stay connected with the ones they love but also with retailers. In the past you would look for a job by driving around to different business establishments picking up paper applications and turning them in. Things have changed a lot over the last ten years. You can't apply for a job anymore unless you have the Internet and a computer. Social networking has opened a new avenue on finding jobs such as Facebook. A lot of businesses advertise jobs on Facebook because they know a lot of people use Facebook to stay connected and will see the add. They target people that they think fit into the job description the best.

       But according to The wall street Journal LinkedIn is beating out Facebook hires has accumulated up to a whopping 1% , figure that. I believe it is because Facebook is associated with fun and LinkedIn is associated with business. You can gain more business contacts than social friends on LinkedIn. LinkedIn CEO Jeff Weiner isn't worried. The feedback he has been getting states" our customers prefer to keep their business life and family life separate." I believe that is how things should be mixing business with pleasure isn't always good. "Facebook's use as a job-recruitment tool remains small, but its appeal may be growing," says the wall street journal. It may be growing but I don't think it will get as big as linked in I believe what CEO Jeff Weiner says. To me, comparing Facebook to LinkedIn is like comparing apples and bananas, they may both be fruit but they  are still different in a lot of ways.

       Companies such as JetBlue not only look for employees through social networking, they look for brand ambassadors too. A brand ambassador is someone who gets free products and discounts in exchange for promoting a company's products and/or services. “Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles.” So not only being a brand promoters is beneficial to the person promoting it can possibly lead to a job in the future, you never know. My have things changed, everything is surrounded by social networking and companies are now honing in on this aspect because the internet and web sites such as linked and Facebook aren't going anywhere any time soon.