Week 4 EOC: Differences between Business to Business and Consumer Marketing

General Electric is a very remarkable company. They know who to do business with consumers and other businesses. They really know the meaning on marketing. Consumers don't contribute as much s you think they would, "consumer products contribute less than one-third of the company’s total $183 billion in annual sales?" as quoted in marketing: an introduction on page 158. GE knows how to market their products effectively by offering a range of appliances to entertainment. GE not only does good business it does clean business. They have over 40% less emissions than its competitors which equates removing 48 million cars from the road each year.  That is phenomenal, no wonder they were able to strike a deal with CSX Transportation on locomotives in 2010. GE has learned the value of business marketing and consumer marketing. The consumers love GE because they offer products that consumers want coupled with the experience of being in business for over 130 years.

GE has struck deals with Kazakhstan National Railway which was very lucrative bringing in more than $650 million in revenue which is the "largest order ever delivered in North America". They aren't the best looking locomotives but they are the most efficient. GE has capitalized on the market with different business by showcasing their products in a way that makes them want to invest in their company. GE is a prime example of value. Value is one of the most important aspects of business along with performance. Their products prove to be one of the best in the market.