Week 4 EOC: Differences between Business to Business and Consumer Marketing

General Electric is a very remarkable company. They know who to do business with consumers and other businesses. They really know the meaning on marketing. Consumers don't contribute as much s you think they would, "consumer products contribute less than one-third of the company’s total $183 billion in annual sales?" as quoted in marketing: an introduction on page 158. GE knows how to market their products effectively by offering a range of appliances to entertainment. GE not only does good business it does clean business. They have over 40% less emissions than its competitors which equates removing 48 million cars from the road each year.  That is phenomenal, no wonder they were able to strike a deal with CSX Transportation on locomotives in 2010. GE has learned the value of business marketing and consumer marketing. The consumers love GE because they offer products that consumers want coupled with the experience of being in business for over 130 years.

GE has struck deals with Kazakhstan National Railway which was very lucrative bringing in more than $650 million in revenue which is the "largest order ever delivered in North America". They aren't the best looking locomotives but they are the most efficient. GE has capitalized on the market with different business by showcasing their products in a way that makes them want to invest in their company. GE is a prime example of value. Value is one of the most important aspects of business along with performance. Their products prove to be one of the best in the market.

Week 3 EOC: My Demographic

My demographic Background...

I have a very different demographic background than a lot of people I know. I come from a small town with no more than 146,000 people with different ethnicities and backgrounds. I also come from a two parent home with one older sister. We stayed in a small bungalow home located in an urban area. I come from a very educated family. My parents always believed in education. Both of my parents have Doctorate degrees and my sister has her masters degree. My parents are a baby boomers and my sister and I are apart of generation y. My parents haven't always had the best in life. for the most part my sister and I lived in a home where at least one parent was working at all times. My father was off of work for a while when I was little and my mother has always been in and out of work, either company would go out of business or she would quit. We haven't had all the luxuries in life but I believe education has played a huge part in my life and how I think.

   

    My parents has always pushed education, even to the point of affecting our extended family. My parents always told me education is the key to success. I never understood the concept of education until I was in fifth grade and it caught on. Now that I am older I understand the true meaning of being educated and striving for the best and the best job you can no matter what the circumstance.  My parents also came from two parent homes and from a large family unlike our 4 member family. My father had 8 brothers and sisters and my mother 5 brothers and sisters. My parents have always been family oriented and instilled strong family values that I will pass on to my children. I come from a very religious home with both my parents in ministry and also working full time. My parents taught me how to pay bills early, cook, clean and to be responsible. I think due to my upbringing I have learned much abo9ut myself and life and I am determined to do the best that I can in life because that is the example I have seen all my life through my parents.

Week 3 EOC: Making money for Good

Companies that give back, making money for good: Habitat for Humanity

     Habitat for Humanity was founded in 1976 by Millard and Linda Fuller. They left a lucrative business in Alabama and came to Georgia. When they moved to Georgia they saw a need for housing and that is how Habitat for Humanity began. they started building houses for people who couldn't otherwise afford a home. Habitat for Humanities has now served over 600,000 people in ten different countries including the United States. Habitat has partnered with various companies to ensure that they have all the supplies they need. In order for them to continue to build these homes for low income people, they also use donations and the homeowners mortgage payments to support the cause. They charge no interest on the mortgages and approve people with decent to good credit only.

     I think it is wonderful for this company to build and renovate homes for people who need them all around the world. This company supports people of different backgrounds, religious beliefs and ethnicities even though the company was based on Christian principles and values. It is great that people now get a safe place to live, with mortgage free payments and one year of free maintenance on their new home.The homes consist of three bedrooms, 2 and a half baths, a 2 car garage and a living space of 1,050 square feet. Depending on the part of the country or world you live in, you may get a finished basement that has bedrooms and a storage area.

     If it wasn’t for Habitat for Humanities giving people a chance to be homeowners, I feel a lot more people would miss out on an opportunity of a lifetime and would have a harder time of becoming homeowners.Thank goodness for people like the Fullers who saw a need a didn’t hesitate to act and give a dream for a better life and home to people around the world.

Week 2: EOC: Boston Consulting Group Video Games

In My opinion.....

I was reading an article written by Boston Consulting Group Video Games and I feel it is true and accurate even though it was written back in 2009. The gaming industry is definitely seeing a decline of 15% percent year over year  according to The NPD Group as of July 19th, 2013. From the research I have done, the gaming industry has taken a massive hit in sales every since the recession started.  As far as the PlayStation, Xbox 360 and the Wii are concerned they are now dogs of the industry. Also, gaming analyst on gamepolitics.com speculate that  the way of the future is going to the tablet. Game makers better starting thinking of a way to not only entertain their customers, but also make games more appealing on tablets. It is a good thing that games and consoles aren't a necessity because of pricing. I would suggest that the industry make products that are more conducive to the consumers budget and develop apps that can compete with the millions of apps on the android and iPhone products.

The problem with game makers I feel, is that they are stuck in a time warp, reminiscing on the 90’s and early 2000’s where people didn't mind going to the store to purchase games. Fast forward to the year 2013, people are lackadaisical. Consumers no longer have the initiative to go to the store and buy games, unless the game store is in a stuffy crowded mall that is next to a Forever 21 or Macy’s . If you are like me, you rather have the convenience of getting a game at a more affordable cost at your fingertips right at home. The sad thing is, children don't even play outside anymore like they use to. That is one reason why I favor the Wii U. The Wii U gives you that extra kick to get you up and going and trims the body fat at the same time. But I still believe it is over for the Wii U and by the time I have children that are old enough to enjoy it, it will be like the first Nintendo that came out back in the early 90’s. What a sad state of affair for all game console makers and game makers, unless they change the way they do business and soon.

Great Customer Service

On Valentine's Day my boyfriend and I visited Texas De Brazil which is a local restaurant in Las Vegas, Nevada. We did have to wait a while to get a table because it was so packed but it was a pleasant wait. The customer service I experienced waiting and at the table was impeccable. They offered us drinks while we waited and we could also sit at the bar in  waiting area and watch television. We finally got our table and I was more than satisfied. There was a beautiful salad bar laid out with all the fix-in's,  any side dish you would ever want and all you can eat. The best part was when the servers came around with the meat. The way it works is: they give you a card that you lay on the table per person. On the card there are two sides; one green, one red. When the red side is facing upward on the table the servers don't give you meat, when the green side is facing upward, the servers come around with different types of meat to choose, just to name a few: premium steak, lamb,  filet mignon, bacon wrapped chicken etc. The meat was superb, it melted in your mouth, it was also very tender,  juicy, and full of flavor. The server was on top of things. My boyfriend and I  never had to ask for anything and no matter what was going on the server was attentive to our every need. He gave us a great description on how the everything worked. I was also told by a woman that worked there that the owner fed their employees before the restaurant opened every day, how neat and wonderful. I have never heard of a place that had great service, food, and  treats their employees well. I would recommend this place to anyone I know and I know a lot of people.

The bill ran about $120 but it was worth it, they definitely have a long time customer with me. I plan on going back there as soon as I have time to.

Week 1: EOC My Voice

The first time I designed my own web page I fell in love with the field. I didn’t know what I was going to do with my life. I wasn’t living life, I just existed. I never thought about web design until I attended Kansas City Kansas Community College where I use to live, back in the year 2000. I took a class on web design as an elective. I enjoyed it so much that I decided that I wanted to do that for the rest of my life. I have tried to pursue web design at other schools thereafter, but never really got a chance to finish. I searched for the right program for years until I discovered The Art Institute which is located in Las Vegas where I now reside. I eat, sleep and breathe web design.

To me, web design isn't a fad or just a job, it is my life. I have done different things, tried other majors and even looked into law but nothing appealed to me more than web design. Attending the Art Institute has made me not only a professional but innovative, inspirational, pulling out the web design aspects as well as the creative side in me. Designing isn't easy, but nothing in life is easy.

In the business of web design it isn’t about yourself, it is about what the client wants, if you don’t give them what they want, you won’t last long in this field. I consider myself an expert with a passion for helping people and this is one of the reasons why I do what I do. It brings life to my soul to share a piece of myself in the work I produce. Web design to me is exhilarating, fulfilling and exciting. I am a perfectionist and won’t stop until I know the work is done right.