Marketing Channels Understanding Consumer and Business
A lot of companies use marketing channels such as Facebook
to promote their products. Like for instance companies are starting to
incorporate what is called brand promoters to do the promoting on social media
site. They give the person different products to try out and have them go on
different websites to promote them and sometimes they even get a monetary award
for promoting the products in an effective way. The marketing channels allow
the companies to gain recognition from consumers to use their brand.
Channel members interact by displaying the product or
service showing of the benefits and the features for instance on Facebook, and spark consumers curiosity when they talk
about it which makes people want to buy the product or service that is being
offered. The brand promoters set out a strategic plan to get people excited and
happy about the product or service just as much as them which peaks a person’s
curiosity and then they decide to use it.
The major channels available for a company are listed as
follows: Facebook, YouTube, Twitter and Instagram.
Companies select people that have the have the ability to influence
others with their words, actions and deeds and they choose people that like
using the service or product already. They keep them motivated by supplying the
service or product to them, allowing them to try it out so they can tell others
about it.
The importance of marketing logistics and integrated supply
chain is knowing your audience and what they want and supplying it for them as
quickly as possible while the demand is there, if you don’t, you run the risk
of losing business and people will become dissatisfied.